Co-founder Jessica talks to The Huffington Post about the lack of regulation in the beauty industry and the mission behind RAW IS EVERYTHING.
‘Jessica Assaf has been on a crusade to change the beauty industry for 10 years. When she first fell in love with cosmetics at the age of 15, she was horrified to find out that the FDA doesn’t require any pre-market testing or approval before beauty products hit the shelves. She was equally terrified to find out that many of the ingredients in U.S. products have been banned in Europe and other countries, as scientific studies suggest that they could be linked to cancer, reproductive harm and neurotoxicity.
While Assaf spent the first half of her life protesting the use of harmful chemicals in beauty products, she later enrolled at Harvard Business School and she realized she could be the change she wanted to see in the industry. The now-25-year-old entrepreneur teamed up with two female classmates, Enke Bashllari and Katie Power, to launch a curated collection of bioactive skincare called RAW IS EVERYTHING. Each of their four skin care solutions contain only a single natural oil that is organic, cold-pressed and unrefined.’